Real Products for a Healthier Life

Launching a new product is like giving birth

Kimberlee Mule

Posted on May 09 2017

Launching a new product is like giving birth


People are always saying to me “You should make XYZ” or “Have you ever thought
about making 123 ?”
I’m guessing it comes from a good place. Maybe it is something they would like to
see in my product line. Maybe it is something they want from a local handcrafted source.

These suggestions are always welcome, because A: I love to hear what my
customers are thinking. And 2: Some of their ideas are good.

However, launching a new product is so intense, I liken it to deciding to get
pregnant and have baby, minus the impending college tuition.

Here’s why:

1: New moms research the heck out of everything, so do handcrafters

2: We ask the same questions “Can I do this?” “Do I have the space?”
“Can I afford it?” “How will my other kids react?” (Yes, this is true…. think marketing and branding)

3: We groan at the thought of all the nights of lost sleep

4: We pick out names

5: We weigh the risk factors and have fears

6: Product launch is a creation you are charged to care for and nurture

7: The creation of a product comes from a deep stirring and drive from within,
like the sound your ovaries make when they want a baby

8: It is an investment and a commitment

9: We “carry” our products around to events and shows

10: It’s messy, disruptive, real. When done well, it can be one of the best things
to ever happen to you

On the plus side, there are no dirty diapers.



Peace, Kim

 three sisters herbals blog posts

About: Kim is a momma, wife and small business owner.
She lives with her family in Duchess County, NY, where she enjoys her rescue dog, bunny and chickens.
Her family loves camping, hiking, geocaching, and all things Cub and Boy Scouting.
She is the owner/creator of Three Sisters Herbals, LLC., which she affectionately calls “her other baby”.
TSH is the same age as her youngest human baby, and they are all growing up together.


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  • Donna: May 13, 2017

    Fun post. Thanks for sharing.

  • Alyson: May 10, 2017

    What a great comparison! It sure is like giving birth!

  • angela: May 09, 2017

    I agree. The labor incurred when launching a new product is also pretty intense.

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